Hack the Feed is an interactive student and influencer workshop taking place at TUS Athlone on Friday 25 September 2026. Bringing together approximately 60 Digital Marketing students, TUS Digital Creators and local social media influencers, the event explores how social media shapes the way young people understand human rights, current events and historical memory.
It will be led by multimedia communications professional and human rights storyteller Deborah Miranda, participants will examine misinformation, digital storytelling, algorithms, online narratives and the responsibilities that come with creating and sharing content about complex human issues. The event moves from learning and critical discussion into a practical Hack the Feed Challenge, where mixed teams become digital communications teams and develop responsible, engaging responses to real-world social media scenarios.
At its heart, the event asks participants to consider one powerful question: How are the stories we create, share and engage with today shaping what society understands. and what future generations will remember?
10:00–10:30 Welcome from TUS and Momentum
Introduction to the Memory Makers project and overview of the day.
10:30–12:30 Session 1: Understanding the Information Environment
Interactive exploration of communicating human rights in digital spaces with Deborah Miranda, followed by discussion of narratives and polarisation, the History or Hype? rapid-fire activity, case studies and facilitated discussion.
12:30–1:00 Lunch
1:00–2:30 Hack the Feed Student Challenge
Mixed teams respond to real social-media scenarios involving human rights, remembrance or civic issues. Teams consider their audience, objective, hook, platform, core message, call to action, verification and potential risks before developing a creative response.
2:30–3:00 Team Pitches, Recognition & Closing Reflection
Teams present their campaign concepts, followed by recognition of standout ideas and a closing discussion connecting the challenge back to the central themes of the day.
